Online Gaming Market Update
Since winter is the peak season for online gaming in Russia, this July 2014 exclusive Yandex update on online games will give you enough time to catch up with the trends. Whether you are a… Russian...
View ArticleThe mobile games market in Russia grew by nine times from 2010 through 2013
Experts at Mail.ru Group and Newzoo have assessed the mobile games market in Russia and compared gamers from a variety of countries. The volume of the mobile games market in Russia has grown more than…...
View ArticleThe Changing Patterns in Russian Youth Culture
Since the collapse of the Soviet Union, post-USSR Russia has had to re-define its social landscape. By the mid-1990s young people in Russia were facing high levels of unemployment and rising crime,...
View ArticleA Look at Russia’s Tablet Craze
Russians were first turned on to tablets in the form of e-books. However, in addition to e-readers, more and more Russians are using tablets to access social media, play online games, read the news,...
View ArticleSocial Gaming in Russia Still Increasing
Online gamers turn to their mobile devices, tablets, and desktops to play their favorite games but they also frequently access social media to do so. Mail.ru and Newzoo released a new assessment of...
View ArticleNintendo starts selling games as digital download codes through Yandex.Money
Two years after Nintendo eShop opened for Russian users, Nintendo made an additional step today by launching the digital distribution of its games through Yandex.Money. Starting today users from Russia...
View ArticleOnline Gaming Market Research Report Fall 2014
Did you know that the majority of genre interests in online gaming are triggered by brand queries? Among a number of other topics, this recent Yandex research report on the Russian online gaming...
View ArticleRussian Online Gaming Market Industry Report Q1 2015
Last quarter, Russian Search Marketing published the first half a major industry report on the Russian Online Gaming Market industry, which included a number of sections on specific game types and...
View ArticleYandex Predicts User ‘Churn’ for One of the World’s Most Popular Online Games
Customer loyalty and satisfaction is crucial in community-based gaming, where every single player matters, and devoted, experienced gamers are especially valuable for the game. Our big data unit,...
View ArticleYandex.Direct Online Gaming Success story: Wargaming
Russia offers a number of opportunities for international businesses looking to expand into foreign markets. Whether it is the travel industry, the fashion industry, or online gaming, Russia is...
View ArticleRussian Online Gaming Market Industry Report Q3 2015
Russian Search Marketing is pleased to present an exclusive Yandex report on the Russian online gaming market trends. Learn more about Russian interest in online gaming by game type and brand. Stay...
View ArticleRussia’s Online Gaming Scene 2015
Online gaming continues to grow in Russia due to more mobile use and the affordability of the hobby. According to Yandex.Worstsat, “Online games” receives over 4 million impressions per month....
View ArticleRussian Mobile Gaming: Stats & Downloads
Russian mobile gaming is continuing to drive the growth of the online gaming industry in Russia. According to eMarketer, Russia ranks 12th in the world for video game revenue at $1.3 billion in 2015,...
View ArticleRussian gaming market reached nearly $1 billion in 2015
Russia’s online and mobile games market amounted to 51.9 billion rubles in 2015, or $830 million at the average exchange rate, up 2% from the previous year. The estimate comes from Mail.ru Group, a...
View ArticleYandex.Direct Conversion Costs Optimization: Wargaming Case
Online gaming companies, among many other eCommerce businesses can benefit from this case on Yandex.Direct conversion cost optimization. Wargaming, one of the most well known multi-player online games,...
View ArticleRecapping the Russian Gaming Market 2016
2016 was a big year for the Russian gaming market. Gaming is one of Russia’s biggest industries, and Russia has the largest market for video games in Eastern Europe. In 2016, Russia’s gaming market...
View ArticleRussian eSports Tops European Gaming Revenues
Gaming is one of Russia’s biggest industries, and Russia has the largest market for video games in Eastern Europe. In 2016, Russia’s gaming market was worth 1.4 billion dollars, making it the 11th...
View ArticleReport: Russia is among the most attractive markets for mobile game marketing
Despite fast growth rates, Russia’s online and mobile gaming market still looks modest by size: it reached just $1.4 billion last year, a far cry from China’s $24 billion and significantly less than...
View ArticleBreaking Down the 2017 Russian Gamer
Gaming is one of Russia’s biggest industries, and Russia has the largest market for video games in Eastern Europe. Russia’s 71.3 million gamers will spend $1.5 billion in 2017, making it the 11th...
View ArticleRussia’s Top Internet Companies Have Something in Common — They Need to Look...
Earlier this year, Bloomberg ranked Russia as the 18th most innovative country in the world. Although it dropped four places… Russian Search Marketing
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